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Clare clare@giraffebrandstrategy.com
Apr 20, 20212 min read
Staying Ahead of Competitive Forces In 2021
To future proof your brand strategy, you need to consider three competitive forces impacting the space in which your brand plays. The...
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Clare clare@giraffebrandstrategy.com
Mar 22, 20213 min read
What Kind Of Brand Do I Want To Be?
Trust is no longer just about product performance. Brand positioning establishes “a place that the brand occupies in the mind of the...
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Clare clare@giraffebrandstrategy.com
Jan 25, 20212 min read
Say More, Care More, Act More With Purpose.
While many of us are looking forward with a sense of hope to 2021, we are also aware that progress in so many areas of our lives still...
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