How Can Giraffe Coaching help?
Are you just starting out and need a brand story and a launch plan?
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Do you need an elevator pitch but are unsure how to express what you do and
who you are?
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Do you need a website or a social media strategy but don’t know where to start?
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Are you struggling to define your business or perhaps concerned that niching down will be too restrictive?
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Have you been in business for several years and want to take it to the next level?
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Are you trying to work out how to evolve your brand without loosing current customers or consumers?
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Do you feel like brand strategy is shrouded in mystery and may even be
a waste of time?
How Giraffe Coaching Works
Whether you're in a discovery, a launch or a reinvention phase, Giraffe can be your sounding board, supportive coach or accountability partner to help you take your brand to the next level. Giraffe's expertise lies in developing a consumer-relevant brand story to drive growth for your brand today and in the future.
Small Business Launch Strategy
This package will help you define the following for launch:
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WHO or Target Market
Competitive Context
Beliefs and Values
WHY or Brand Purpose
WHAT you offer
Brand Character
Creative Brief Development
Finding Your Niche
Assessing what you offer and how your offerings line up with your consumer pain points, your bottom line and your Purpose.
WHO or Target Market
Pain Point Assessment
Beliefs and Values
WHY or Brand Purpose
WHAT you offer
Next Level Brand Positioning
An approach that diagnoses your brand today and evaluates what is working and not working.
A step by step refinement or reinvention of your brand follows:
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WHO or Target Market
WHY or Brand Purpose
WHAT your offer and HOW
Brand Character
Project Management Consultant, Small Business Owner
"Every detail of the coaching package that Clare/Giraffe provided and executed exceeded my expectations! As a new sole proprietor, my messaging was all over the place and I did not realize that a small business needed a consistent voice. Clare broke each step down into easily digestible tasks that helped me develop my entire brand story across a series of well thought out and executed sessions. I am so excited to work the outcome into my company and would highly recommend this package to all small businesses."