How Can Giraffe Consulting Help?
Is your brand showing signs of decline and you're not sure
what the problem is?
Does your brand need to stand out from the crowd, in a
highly competitive market?
​
Do you want to expand your offering but don't know which is the
best path to go down?
​
Are you worried that your brand may not survive the constant cycle
of cultural and consumer shifts?​​
​
Do you have a product idea without a strategy for launch?
​
​
Are you worried that your brand may not survive the constant cycle of cultural
and consumer shifts?
​
How Giraffe Brand Consulting Works
I work with teams or individuals, assembling experts as needed, to deliver strategic guidance on a project-by-project basis. A tailored process is developed and aligned with clients to ensure a clear path to success.
Brand Diagnosis
An objective assessment of a brand's situation, the world it lives in and it's current opportunity
​Brand assessment
Competitive brand and category analysis
Cultural Insight
Consumer I
​
​
Consumer Insight​​
Identifying your target market, their pain points and how to connect with them
Consumer profile development
Pain Point Assessment
Consumer insight
​
Brand Strategy
Define WHY your brand exists, WHAT it does and HOW it does it
​
Brand purpose
Brand positioning
Brand architecture
Character and tone of voice
Social media strategy
Product Innovation
Disruptive innovation rooted
in a brand's equity
​​
​
Innovation strategy
Inovation frameworks
New product ideas
Product concepts
Ideation sessions
Concept testing
Innovation Lead, Medium Sized
Manufacturing Firm
"Clare led our team through redefinition of three brands simultaneously. She had an ability to embrace the whole of the problem and propose three completely new paths that were built on authenticity and the shared experience of a very diverse group. I will consider myself lucky to work with her again."
Category Design Head,
P&G
“I was instantly impressed by Clare's ability to bring a diverse group of people together, often with different agendas, to deliver a high-quality product. She is a master at connecting dots across multiple stakeholders at varying levels of seniority, not only within the client's organization but with an external peer set as well (multiple agencies at the table together”