We strategically help brands discover and create their stories to successfully launch, innovate or reposition themselves.
Applegate Farms
Applegate Farms is a producer of high-quality natural and organic hot dogs, bacon, sausages, deli meats, cheese and frozen products.
BRAND:
The New Food Collective
OBJECTIVES:
To create a new premium brand for Applegate that uses pasture-raised meats and small-batch production methods to create culinary-inspired products.
DELIVERABLES:
Brand positioning, visual strategy and naming.
Earthbound Farms
A pioneer in farm fresh organic produce.
BRAND:
Earthbound Farms
OBJECTIVES:
To refresh the brand including logo, packaging and designing new product launches.
DELIVERABLES:
Brand positioning and brand architecture
Hansen's Soda
Natural, bold flavored sodas with a SoCal Vibe.
BRAND:
Hansen's and Blue Sky
OBJECTIVES:
To create a brand refresh for Hansen's including positioning, visual identity and packaging.
To identify viable jobs to be done and develop product innovation for both Hansen's and blue Sky.
DELIVERABLES:
Brand positioning and visual identity strategy.
Consumer research, innovation ideas and concepts
COVERGIRL
A beauty brand that believes every woman is a covergirl.
BRAND:
COVERGIRL - face, eyes and lips portfolios.
OBJECTIVES:
To develop an effective stream of brand and product ideas to fill COVERGIRLS innovation pipeline.
DELIVERABLES:
Ideation session planning, concept development, consumer research, naming, product strategy, product visual identity and communications strategy.
RESULTS:
COVERGIRL at the time reached No.1 in the mass cosmetics market.
Pantene
A hair care brand that empowers women to be strong and healthy.
Brand:
Pantene's premium tier product lines
Objectives:
To grow and expand the premium tier range.
Deliverables:
Product positioning, product visual identity and execution.
Start-Ups
Malua
A new start-up in the functional food snack segment with a range of prebiotic bites.
Brand:
Malua bites
Objectives:
To launch Malua and create the verbal and visual identity for the brand.
Deliverables:
Brand positioning, brand voice, naming, visual strategy and visual identity including: brand logo and mark, website, asset creation and packaging.