We strategically help brands discover and create their stories to successfully launch, innovate or reposition themselves.
Applegate Farms is a producer of high-quality natural and organic hot dogs, bacon, sausages, deli meats, cheese and frozen products.
The New Food Collective
To create a new premium brand for Applegate that uses pasture-raised meats and small-batch production methods to create culinary-inspired products.
Brand positioning, visual strategy and naming.
A pioneer in farm fresh organic produce.
To refresh the brand including logo, packaging and designing new product launches.
Brand positioning and brand architecture
Natural, bold flavored sodas with a SoCal Vibe.
Hansen's and Blue Sky
To create a brand refresh for Hansen's including positioning, visual identity and packaging.
To identify viable jobs to be done and develop product innovation for both Hansen's and blue Sky.
Brand positioning and visual identity strategy.
Consumer research, innovation ideas and concepts
A beauty brand that believes every woman is a covergirl.
COVERGIRL - face, eyes and lips portfolios.
To develop an effective stream of brand and product ideas to fill COVERGIRLS innovation pipeline.
Ideation session planning, concept development, consumer research, naming, product strategy, product visual identity and communications strategy.
COVERGIRL at the time reached No.1 in the mass cosmetics market.
A hair care brand that empowers women to be strong and healthy.
Pantene's premium tier product lines
To grow and expand the premium tier range.
Product positioning, product visual identity and execution.
A new start-up in the functional food snack segment with a range of prebiotic bites.
To launch Malua and create the verbal and visual identity for the brand.
Brand positioning, brand voice, naming, visual strategy and visual identity including: brand logo and mark, website, asset creation and packaging.