We strategically help brands discover and create their stories to successfully launch, innovate or reposition themselves. 

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Applegate Farms

Applegate Farms is a producer of high-quality natural and organic hot dogs, bacon, sausages, deli meats, cheese and frozen products.

BRAND: 

The New Food Collective

OBJECTIVES:

To create a new premium brand for Applegate that uses pasture-raised meats and small-batch production methods to create culinary-inspired products.

DELIVERABLES:

Brand positioning, visual strategy and naming.

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Earthbound Farms

A pioneer in farm fresh organic produce.

BRAND: 

Earthbound Farms

OBJECTIVES:

To refresh the brand including logo, packaging and designing new product launches. 

DELIVERABLES:

Brand positioning and brand architecture

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Hansen's Soda

Natural, bold flavored sodas with a SoCal Vibe.

BRAND: 

Hansen's and Blue Sky

OBJECTIVES:

To create a brand refresh for Hansen's including positioning, visual identity and packaging.

To identify viable jobs to be done and develop product innovation for both Hansen's and blue Sky. 

DELIVERABLES:

Brand positioning and visual identity strategy.

Consumer research, innovation ideas and concepts

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COVERGIRL

 

A beauty brand that believes every woman is a covergirl.

BRAND: 

COVERGIRL - face, eyes and lips portfolios.

OBJECTIVES:

To develop an effective stream of brand and product ideas to fill COVERGIRLS innovation pipeline. 

DELIVERABLES:

Ideation session planning, concept development, consumer research, naming, product strategy, product visual identity and communications strategy. 

RESULTS: 

COVERGIRL at the time reached No.1 in the mass cosmetics market. 

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Pantene

A hair care brand  that empowers women to be strong and healthy.

Brand:

Pantene's premium tier product lines

Objectives: 

To grow and expand the premium tier range. 

Deliverables:

Product positioning, product visual identity and execution. 

Start-Ups

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Malua

A new start-up in the functional food snack segment with a range of prebiotic bites. 

Brand:

Malua bites

Objectives: 

To launch Malua and create the verbal and visual identity for the brand. 

Deliverables:

Brand positioning, brand voice, naming, visual strategy and visual identity including: brand logo and mark, website, asset creation and packaging.