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Giraffe work with clients to problem solve, create solutions, and grow businesses

I collaborate with teams or individuals to deliver their needs either on a project-by-project basis or on retainer. I also hold advisory sessions on request. For each project a tailored process is developed and aligned ahead of time with clients so there is a clear path to success. 


Following a discovery call Giraffe will write a proposal to address the project needs with a tailored process aligned ahead of time with the client so that there is a clear path to success.


A monthly fee is agreed to cover ongoing strategic needs of a team or individual. 

Advisory 1:1

Single sessions or packages of 4 

Single sessions either take the form of a discovery call to address the immediate needs of a team to help create a plan from which to move forward. With a series of sessions we go indepth to problem solve.

What Giraffe Does



Consumer research to gain a deep understanding and reveal key insights:

Cultural deep dives to understand the context within which a brand lives. 

Category analysis to understand the competitive context.

Consumer research:

On line forums, focus groups and ethnographies

Cultural analysis


Category landscaping  and mapping 



Discover WHO your brand is, WHAT it does and WHY it exists.

Brand Purpose

Brand Positioning


Verbal Strategy

Social Media Strategy



Disruptive innovation rooted in a brand's equity.

Jobs to be done

Innovation Strategy

New Product Ideas and Concepts

What We Do

Here are some other ways to work together

Consider one of Giraffe's strategic packages below


Level Up Your Strategy 

Designed for small business owners, this package provides the basics for getting started or redirecting your brand based on initial in-market learnings:

Competitive Mapping

Brand Positioning 

Brand Voice

Social Media Strategy

Find Your WHY!

A group session in which we develop your brand's WHY or Brand Purpose. The session will look the competition and relevant cultural insight alongside a brand's existing strategic elements. From there we will explore what motivates the team to develop a Brand Purpose statement. 

Brand Diagnostic

Understanding the role your brand can play in consumers' lives will reveal growth opportunities.  

In 10 days we will provide

3 high-level recommendations about how to drive your brand's relevancy.

Consumer Insight:

A look at consumer attitudes

and behaviors impacting your brand. 

Category Insight:

 An analysis of category and product trends to uncover emerging opportunities for your brand to leverage.


Cultural Insight: 

 A look at 2-3 key influential trends to uncover ways for your brand to participate in today's cultural conversation.

Please get in touch for more information about how we can work together

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