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Giraffe work with clients to problem solve, create solutions, and grow businesses

I collaborate with teams or individuals to deliver their needs either on a project-by-project basis or on retainer. I also hold advisory sessions on request. For each project a tailored process is developed and aligned ahead of time with clients so there is a clear path to success. 

Project-By-Project

Following a discovery call Giraffe will write a proposal to address the project needs with a tailored process aligned ahead of time with the client so that there is a clear path to success.

Retainer

A monthly fee is agreed to cover ongoing strategic needs of a team or individual. 

Advisory 1:1

Single sessions or packages of 4 

Single sessions either take the form of a discovery call to address the immediate needs of a team to help create a plan from which to move forward. With a series of sessions we go indepth to problem solve.

What Giraffe Does
 

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Insights

Consumer research to gain a deep understanding and reveal key insights:

Cultural deep dives to understand the context within which a brand lives. 

Category analysis to understand the competitive context.

Consumer research:

On line forums, focus groups and ethnographies

Cultural analysis

Trends 

Category landscaping  and mapping 

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Strategy

Discover WHO your brand is, WHAT it does and WHY it exists.

Brand Purpose

Brand Positioning

Personality

Verbal Strategy

Social Media Strategy

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Innovation

Disruptive innovation rooted in a brand's equity.

Jobs to be done

Innovation Strategy

New Product Ideas and Concepts

What We Do

Here are some other ways to work together


Consider one of Giraffe's strategic packages below

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Packages


Level Up Your Strategy 

Designed for small business owners, this package provides the basics for getting started or redirecting your brand based on initial in-market learnings:

Competitive Mapping

Brand Positioning 

Brand Voice

Social Media Strategy


Find Your WHY!

A group session in which we develop your brand's WHY or Brand Purpose. The session will look the competition and relevant cultural insight alongside a brand's existing strategic elements. From there we will explore what motivates the team to develop a Brand Purpose statement. 

Brand Diagnostic

Understanding the role your brand can play in consumers' lives will reveal growth opportunities.  

In 10 days we will provide

3 high-level recommendations about how to drive your brand's relevancy.

Consumer Insight:

A look at consumer attitudes

and behaviors impacting your brand. 

Category Insight:

 An analysis of category and product trends to uncover emerging opportunities for your brand to leverage.

 

Cultural Insight: 

 A look at 2-3 key influential trends to uncover ways for your brand to participate in today's cultural conversation.

Please get in touch for more information about how we can work together

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