Giraffe work with clients to problem solve, create solutions, and grow businesses
I collaborate with teams or individuals to deliver their needs either on a project-by-project basis or on retainer. I also hold advisory sessions on request. For each project a tailored process is developed and aligned ahead of time with clients so there is a clear path to success.
Project-By-Project
Following a discovery call Giraffe will write a proposal to address the project needs with a tailored process aligned ahead of time with the client so that there is a clear path to success.
Retainer
A monthly fee is agreed to cover ongoing strategic needs of a team or individual.
Advisory 1:1
Single sessions or packages of 4
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Single sessions take the form of a discovery call to address the immediate needs of a team and help create a plan from which to move forward. With a series of sessions we go in-depth to problem solve.
Here are some other ways to work together
Sign up for my FREE guide to defining your brand's opportunity here
Consider one of Giraffe's strategic packages below
Level Up Your Strategy
Designed for small business owners, this package provides the basics for getting started or redirecting your brand based on initial in-market learnings:
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Competitive Mapping
Brand Positioning
Brand Voice
Social Media Strategy
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Find Your WHY!
A group session in which we develop your brand's WHY or Brand Purpose. The session will look at the competition and relevant cultural insight alongside a brand's existing strategic elements. From there we will explore motivations and aspirations to develop a Brand Purpose statement.
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Brand Diagnostic
Understanding the context a brant lives in will reveal growth opportunities.
In 10 days we will provide
3 high-level recommendations about how to drive your brand's growth.
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Cultural Insight:
A look at 2-3 key influential trends to uncover ways for your brand to participate in today's cultural conversation.
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Consumer Insight:
A look at consumer attitudes
and behaviors impacting your brand.
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Category Insight:
An analysis of category and product trends to uncover emerging opportunities for your brand to leverage.
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Giraffe Skills
Insights
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Consumer research to gain a deep understanding and reveal key insights:
Cultural deep dives to understand the context within which a brand lives.
Category analysis to understand the competitive context.
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Consumer research:
On line forums, focus groups and ethnographies
Cultural analysis
Trends
Category landscaping and mapping
Strategy
Discover WHY your brand exists, WHAT it does and HOW it does it.
Define your brand's personality and verbal expression.
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Brand Purpose
Brand Positioning
Personality
Verbal Strategy
Social Media Strategy
Innovation
Relevant and disruptive innovation rooted in a brand's equity.
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Jobs to be done
Innovation Strategy
New Product Ideas and Concepts
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