Giraffe work with clients to problem solve, create solutions, and grow businesses
I collaborate with teams or individuals to deliver their needs either on a project-by-project basis or on retainer. I also hold advisory sessions on request. For each project a tailored process is developed and aligned ahead of time with clients so there is a clear path to success.
Project-By-Project
Following a discovery call Giraffe will write a proposal to address the project needs with a tailored process aligned ahead of time with the client so that there is a clear path to success.
Retainer
A monthly fee is agreed to cover ongoing strategic needs of a team or individual.
Advisory 1:1
Single sessions or packages of 4
Single sessions either take the form of a discovery call to address the immediate needs of a team to help create a plan from which to move forward. With a series of sessions we go indepth to problem solve.
What Giraffe Does
Insights
Consumer research to gain a deep understanding and reveal key insights:
Cultural deep dives to understand the context within which a brand lives.
Category analysis to understand the competitive context.
Consumer research:
On line forums, focus groups and ethnographies
Cultural analysis
Trends
Category landscaping and mapping
Strategy
Discover WHO your brand is, WHAT it does and WHY it exists.
Brand Purpose
Brand Positioning
Personality
Verbal Strategy
Social Media Strategy
Innovation
Disruptive innovation rooted in a brand's equity.
Jobs to be done
Innovation Strategy
New Product Ideas and Concepts
Here are some other ways to work together
Consider one of Giraffe's strategic packages below
Level Up Your Strategy
Designed for small business owners, this package provides the basics for getting started or redirecting your brand based on initial in-market learnings:
Competitive Mapping
Brand Positioning
Brand Voice
Social Media Strategy
Find Your WHY!
A group session in which we develop your brand's WHY or Brand Purpose. The session will look the competition and relevant cultural insight alongside a brand's existing strategic elements. From there we will explore what motivates the team to develop a Brand Purpose statement.
Brand Diagnostic
Understanding the role your brand can play in consumers' lives will reveal growth opportunities.
In 10 days we will provide
3 high-level recommendations about how to drive your brand's relevancy.
Consumer Insight:
A look at consumer attitudes
and behaviors impacting your brand.
Category Insight:
An analysis of category and product trends to uncover emerging opportunities for your brand to leverage.
Cultural Insight:
A look at 2-3 key influential trends to uncover ways for your brand to participate in today's cultural conversation.