Brand Coaching Packages and Pricing
Grow Your Brand
THE PACKAGE:
A six week Group Brand Coaching Package that is designed to train and assist individuals in the development and management of their brand. There will be a maximum of four participants per session.
HOW IT WORKS:
The group will meet weekly for 45 minutes, with individual help available as requested via email. At the end of each session "homework" will be given in preparation for the next discussion. By the end of the session, you will have developed a clear vision and positioning for your brand. A Slack channel for the cohort will be available to share ideas, ask for advice and offer support
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COST: $1,000
Session 1: Identifying Your Future Target
Session 2: Competitive Forces
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Session 3: Your Brand's Point of Difference
Session 4: Brand Positioning
Session 5: Brand Character
Session 6: Establishing Your Brand Voice
Connecting You With Your Consumer
THE PACKAGE:
A three week Group Brand Coaching Package that is designed to connect you with your audience with a compelling About Page. There will be a maximum of four participants per session.
HOW IT WORKS:
The group will meet weekly for 1 hour, with individual help available as requested via email.
At the end of each session "homework" will be given in preparation for the next discussion.
By the end of the session, you will have developed a clear and compelling About Page
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COST: $650
Week 1:
About Page 101 + Identifying Your Ideal Customer and Key Pain Points
Output:
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A clear understanding of the strategies behind an About Page
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An actionable target description
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A customer insight that will drive your communications
Week 2:
Connecting You with Your Customer
Output:
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Articulating your Why in a clear statement
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Connecting your Why to your customer’s need (insight from Week 1)
Week 3:
Telling Your Story
Output:
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A brand character statement and brand voice description
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An About Page
Transform Your Brand
THE PACKAGE:
A Three-Month Brand Coaching Package that is designed to train and assist you one-on-one in the transformation of your brand to take it to the next level.
HOW IT WORKS:
Each month includes 3 x 1hr sessions and weekly help as requested via email.
At the end of each session "homework" will be given in preparation for the next discussion.
By the end of the session, you will have developed a clear vision and strategic plan to take your brand to the next level
FINAL OUTPUT:
A written document of your brand’s positioning to drive transformation from Giraffe
The document summarizes the output from the coaching sessions with a point of view about how best to position your brand.
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COST: $6,000 ($2,000 per month)
Month 1:
Discovering Your Customer's World
Session 1: On-boarding
Session 2: Identifying Your Target
Session 3: Competitive Offerings and Cultural Influences
Month 2:
Clarifying The Heart of Your Brand
Session 1: Your Brand's Beliefs and Values
Session 2: Your Brand Purpose
Session 3: Brand Positioning
Month 3:
Telling Your Story
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Session 1: Evaluating current comms
Session 2: Establishing Your Brand Character and Brand Voice
Session 3: Planning For The Future
