Giraffe helps
brands successfully
launch, innovate
or reposition
I work with clients to problem solve, create solutions, and strategically position brands for growth.
Using a Purpose-led approach, Giraffe defines WHAT you do,
HOW you do it and WHY you exist.
Giraffe brings fresh perspective by examining the broader context a brand lives in, distilling deep consumer understanding, cultural insight and market knowledge to develop a distinctive strategic platform that will act as a brand's north star now and into the future.
How Can We Help?
Does your brand lack relevancy and requires a relaunch?
Is your brand struggling to compete and stand out from the crowd?
Are you launching a new product or entering a new category?
Do you want to expand your offering but don't know the best way forward?
Are you pricing up or entering into a premium tier?
See our services or consider one of our packages.
Services:
Consumer Insights
Brand Strategy
Innovation Strategy
Packages:
Small Businesses - Level Up Your Strategy
Find Your WHY!
Brand Diagnostic
Let's Collaborate!
Insights
Consumer research to gain deep
understanding and reveal key insights:
On-Line, Focus Groups and Ethnographies
Strategy
Brand Purpose, Brand Positioning,
Personality, Tone of Voice
Social Media Strategy
Innovation
Disruptive innovation rooted
in a brand's equity. New
Product Ideas and concepts
Clare Brophy
BRAND STRATEGY CONSULTANT
I'm an independent Brand Strategist and live in Maplewood, New Jersey with experience in branding, advertising, innovation and design. I've helped build brands for Fortune 500 companies as well as smaller brands in the CPG, Wellness, Beauty and Food categories.
I'm a conceptual thinker with a passion for creating culturally relevant, distinctive brands. I founded Giraffe so I could do more of the work I love and less that I don't. So far it's working out...
Past and Present Brands
