I work with clients to problem solve, create solutions, and strategically position brands for growth.
I'm an expert in Consumer Research and Insight Development, Brand Positioning and Innovation.
For Brand Strategy I use a Purpose-led approach, Giraffe defines WHY your brand exists, WHAT it does and HOW it does it.
Giraffe works with CPG, beauty and food brands but in particular I like to work with Total Wellness brands. These brands work at the intersection of personal health and wellness, the health of the planet and the health of their community.
Giraffe helps
brands successfully grow, innovate, or reposition
How Can We Help?
Is your brand showing signs of decline and you're not sure
what the problem is?
Does your brand need to stand out from the crowd, in a
highly competitive market?
Do you want to expand your offering but don't know which is the
best path to go down?
Are you worried that your brand may not survive the constant cycle
of cultural and consumer shifts?
How Giraffe Works
Giraffe collaborates with clients to problem solve, create solutions and grow businesses. I work with teams or individuals, assembling experts as needed, to deliver on a project-by-project basis or on retainer. A tailored process is developed and aligned to ensure a clear path to success.
Insight
Assess the health of a brand to determine its opportunity
Consumer Profile Development
Consumer Insight
Category Insight
Cultural Insight
Brand assessment
Brand Strategy
Define WHY your brand exists, WHAT it does and
HOW it does it
Brand Purpose
Brand Positioning
Brand Architecture
Character and Tone of Voice
Social Media Strategy
Product Innovation
Disruptive innovation rooted
in a brand's equity
Innovation strategy
Inovation frameworks
New product ideas
Product concepts
Ideation sessions
Concept Testing
Future-Proofing
Identify relevant and meaningful brand growth now and in the future
Trend and cultural insight
Market and trend mapping
Whitespace marketing strategy
Clare Brophy
BRAND STRATEGY AND INNOVATION CONSULTANT
I'm an independent Strategist and live in Maplewood, New Jersey with experience in branding, advertising, innovation and design. I've helped build brands for Fortune 500 companies as well as smaller brands in the CPG, Wellness, Beauty and Food categories.
I'm a conceptual thinker with a passion for creating culturally relevant, distinctive brands. I founded Giraffe so I could do more of the work I love and less that I don't. So far it's working out...
Why Giraffe
While I originally chose the name Giraffe simply because I like Giraffes, I have come to realize over time how appropriate it is for the name of a brand and innovation consultancy. So many characteristics of good branding are comparable to that of a Giraffe's.
A Giraffe's long neck is an essential look out, ideal for a brand that needs to keep an eye on the world it operates in
to ensure it stays relevant.
No two Giraffes look the same, a Giraffe's unique patches distinguish it from the rest of the herd,
just like a brand wants to stand out from the crowd.
WIth the largest heart in the animal kingdom it's easier to emotionally connect with others acting from the heart
to deliver an authentic perspective.
And finally, a Giraffe returns to where it was born to give birth. A brand that knows where it comes from,
rooted in purpose and positioned well will always know where it is going.
